Amul launched in 1945 as
a butter company. And a company must communicate with customer about the
company’s product or brands and build strong customer relationship. Amul built
customer relationship by their innovative advertising strategy. Amul was much
popular for hoarding ad. The whole India would wait for Amul’s hoardings and
people would wait for Amul’s hoarding and people would go out of the way to
read these. Amul played the role of a social observer. Amul’s ads are not just
a source of amusement but also they make awareness of what happenings around
them. Amul ads secret, formula quick response on the latest happenings, catchy
line, simplicity, fun and timely release of the ads.
Amul’s
Successful Hoarding Ads:
When terrorists attacked the Taj Mahal and the Oberoi Tridents Hotels in Mumbai, India. Amul immediately responded with “Yeh Taj Nehi Jukega and when George Bush was attacked by an Iraqi journalist, Amul’s hoardings read, “Joota Kahin Ka!”. The Bollywood blockbuster Ghajini’s success was captured in Amul’s topical and in more recent times. Amul paid tribute to pop icon Michel Jackson with its massage, “Black or White………..., Everyone’s a fan. During the 1970s, the Naxalite movement was at its peak in Kolkata. Amul catch it up in its own way. The hoarding would read, “Bread Without Amul Butter, Cholbe Na, Cholbe Na. When the employees of Indian Airlines went on strike; Amul responded with, “India Airlines won’t fly without Amul.”
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