How Google Ads Auction? | Google Ads Rank
What is Quality Score and its Factors?
Ans: Quality Score is a metric which is calculated for each keyword between 1 to 10. The QS defines the quality of keyword compare with ads and landing page. This metric is used to calculate the adrank, which is used to calculate the ad position.
What is the impact of the quality score on CPC and ad position?
Ans: Quality Score is inversely proportional to CPC and Directly proportional to Ad Position. That means higher QS means lower cost and higher position.
What is actual CPC?
Ans: The actual cost of a click for an advertising in an auction. The actual CPC is Calculated in real-time can not know the actual CPC, But we can see Avg. CPC.
Actual CPC = (ad rank to Beat/QS) + $0.01
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