WORKSHEET: Define Your Business & Target Audience
Define Your Purpose:
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Why does your business make the world a better place?
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What problem are you solving?
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What is your solution?
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Positioning Your Brand:
What makes you different?
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Why do you do what you do?
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Positioning statement:
For (target customer)
Who (statement of need or opportunity)
(Product name) is a (product category)
That (statement of key benefit)
Unlike (competing alternative)
(Product name) (Statement of primary differentiation)
For _________________________________________________
Who ________________________________________________
________________________ is a _________________________
That ________________________________________________
Unlike ______________________________________________
________________________ ________________________________________________
Unique Selling Proposition:
What are similar companies?
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What do they do that is great?
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What can you do differently?
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Personality:
What is your business personality?
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How will that come across?
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Find Your Audience:
What is the broadest circle of prospective customers?
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What pain points are these customers experiencing?
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Where is your audience?
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