WHY RYANAIR AIRLINES ARE SUCCESSFUL? || SUCCESS STRATEGY OF "RYANAIR"|| Real Marketing

WHY RYANAIR AIRLINES ARE SUCCESSFUL? || SUCCESS STRATEGY OF "RYANAIR"|| Real Marketing

Behind the success of "RYANAIR AIRLINES" is their "PRICING STRATEGY". The airline follow "GOOD VALUE PRICING" [providing maximum customer service at least cost].

How Ryanair Airline maintain low price:

To cut cost, the airline removes seat back pockets to reduce weight and clearing expense.

The airline sells more than 98% of its tickets online, cutting down on administration costs and travel agent commissions.

Flight crews have to bur their own uniforms and headquarters staff buy their own pens.

The airline charges passenger for virtually every optional amenity they consume like food, refreshment, bag checking fee because to keep low price the airline doesn't add those cost with the price. the airline charges for everything except tickets.